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Canada Games Media Coverage

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CLICK HERE for the complete 2007 Canada Winter Games Broadcast Schedule - PDF

The 2007 Canada Winter Games in Whitehorse will be the most televised Canada Games ever in a proud 40 year history, with over 130 broadcast hours.

APTN (Aboriginal Peoples Television Network), CBC Sports, TSN and RDS (Le Réseau des Sports) will be the official broadcasters of the 2007 Canada Winter Games in Whitehorse February 24 to March 10, 2007. The previously most broadcast Games were in 2003.

“The Canada Games Council’s new emphasis on building brand equity and promoting our unique stories to the entire country has forced us to take a good look at how we have been covered in the past and to optimize partnerships that will improve our exposure as we move forward,” says Sue Hylland President and CEO for the Canada Games Council. “With Canada Games alumni accounting for more than half of the medalists at the recent Winter Olympic Games in Turin, a pattern that has been on the rise in recent years, the relationships we have been able to establish with television broadcasters for the 2007 Canada Games will allow us to broadcast our stories of Canada’s next generation national, international and Olympic champions.”

TSN's comprehensive schedule includes 50 hours of coverage, plus preview reports and profiles of the Games on SportsCentre. RDS will also air 50 hours of French coverage on its French sports network and its French news information channel RIS. TSN / RDS televised the 1997 Canada Games in Brandon, Manitoba, the 2001 Games in London and the 2003 Games in Bathurst-Campbellton.

"TSN is thrilled to continue its involvement with the Canada Games,” said Phil King, President, TSN. “We are proud to support Canadian amateur sports and offer these world-class athletes the opportunity to showcase their skills in front of a national audience."

CBC Sports has seen the Canada Games evolve and have shown their commitment to the Games by broadcasting the event on radio and then television on through much of its 40 year history. CBC will broadcast 18 hours of national coverage for the duration of the Games. The coverage will include highlights of both the opening and closing ceremonies, sports coverage on Sports Saturday and Sundays and a half hour highlight show each weekday of the two week Games.

"As a leader in amateur sports coverage, CBC is proud to be broadcasting the Canada Winter Games in Whitehorse," says Nancy Lee, Executive Director CBC TV Sports. “The Games have provided us with the inspiring stories of grassroots athletes who have gone on to compete for Canada at the international level."

APTN will become the Official Aboriginal Broadcaster of the Games with on-going sports and cultural coverage as well as simulcast coverage in aboriginal languages. The final broadcast schedule should have APTN broadcasting 22 hours of the 15 day Games. APTN broadcast the 2005 Canada Summer Games closing ceremonies nationally from Regina. The 2007 Canada Winter Games will be the first time APTN will broadcast the Games for the two weeks of sporting events.

“This is the first time APTN will broadcast the Canada Games and we are extremely pleased that we can share this world-class sporting event with our viewers in some Aboriginal languages,” said APTN CEO Jean LaRose. “Sport brings communities together while giving our youth strong role models they can look up to. We hope this will help establish a long-term relationship with the Canada Games organizers and that these games will become a tradition on our network,” he added.

The 2007 Canada Winter Games will be held February 24 to March 10, 2007, with an estimated 3,500 athletes, coaches and officials supported by more than 4,500 volunteers. In the true northern tradition of friendship and hospitality, the Yukon, Northwest Territories and Nunavut have joined together to make the 2007 Games a Pan Northern celebration.

“Sharing our Games with all Canadians is very important,” said Piers McDonald, President Whitehorse 2007 Canada Winter Games Host Society. “We want to ensure that the Nation has an opportunity to see for themselves how amazing these Games are. We are also excited to be able to showcase Whitehorse and the entire north to our southern neighbours. Without partnerships such as these we would be unable to make our Games truly accessible to all Canadians.”

Complete broadcast schedules will be available in late 2006.

 

 


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